…sometimes we use them to lie – to ourselves. Numbers are used to identify, define and support both value and statistics. Statistics are the tool of both sides of an argument. Statistics offer the fundamental truths we wish to believe. Statistically; red cars get more speeding tickets.
The only statistic reality having to do with the color red is that red is one of the most popular car colors and subsequently; there are more red cars manufactured than cars in other colors. But, there are also more gray, silver, black and white cars than there are red cars. Mark Twain did say there are, “…lies, damned lies ad statistics.”
The point of all this is to get you to think about what you need to do to promote your business to get the attention of prospective customers. A statistic is a numerical value. And, some words represent numerical values. Foe example, what do the following words really mean: on average, accurate, fastest or biggest?
These words take on a specific meaning or carry more weight in the decision making process. On average for example. Applied to a performance statistic it means middling. If a numerical value were assigned to it, it would be half or 50%. Accurate. Or, as the British say, “spot on” is, statistically hitting the mark close to 100% of the time. What is the mark? It was a goal identified by a number.
Fastest. This word isn’t just about speed. It’s about making or breaking a record – a statistic. As for biggest, it is similar to fastest in that it represents a statistical mark. Call us. Among other things, we’ll help you to write your business promise. Your business promise is the answer to the universal consumer question: what’s in it for me?
What’s in it for you? We’ll help you to identify, define and support a value promise (slogan) that is better than average.