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Client Spotlight: United Way of Greater New Bedford

At Spectrum Marketing Group, we are honored to partner with organizations that make a significant impact in our community. One such client is the United Way of Greater New Bedford, a cornerstone of support and positive change for individuals and families in the region.

About United Way of Greater New Bedford

The United Way of Greater New Bedford (UWGNB) is dedicated to improving lives and creating lasting change by mobilizing the caring power of communities. With a focus on education, financial stability, and health, UWGNB addresses critical needs and fosters sustainable solutions that enhance the quality of life for all residents. Through collaborative efforts and strategic initiatives, they work tirelessly to make a difference in Greater New Bedford and surrounding areas.

Key Initiatives and Impact

UWGNB’s programs and initiatives are designed to address the root causes of pressing social issues. Some of their key programs include:

  • Family Resource & Development Center: Providing resources and support to families in need, ensuring children have access to essential services and opportunities for growth.
  • Youth Violence Prevention: Implementing programs that offer safe spaces, mentorship, and activities to keep youth engaged and out of harm’s way.
  • Mobile Market: Distributing fresh produce and healthy food options to communities with limited access to nutritious food.
  • Volunteer Income Tax Assistance (VITA): Offering free tax preparation services to low-income individuals and families, helping them maximize their refunds and achieve financial stability.

These initiatives, among many others, showcase UWGNB’s commitment to creating a stronger, healthier, and more equitable community.

Partnering with Spectrum Marketing Group

Our collaboration with the United Way of Greater New Bedford has been instrumental in amplifying their mission and outreach. UWGNB approached Spectrum Marketing Group to enhance their digital presence and effectively communicate their impactful work to a broader audience. Through a comprehensive approach that includes web design, social media management, and targeted campaigns, we have helped UWGNB increase their visibility and engagement within the community.

Success Through Collaboration

The partnership between Spectrum Marketing Group and the United Way of Greater New Bedford is built on shared values of community service and positive change. By leveraging our marketing expertise, we have created a dynamic platform that highlights UWGNB’s programs, success stories, and opportunities for involvement. Our efforts have resulted in increased website traffic, higher social media engagement, and a stronger connection with community members and supporters.

Looking Ahead

As the United Way of Greater New Bedford continues to expand its programs and impact, Spectrum Marketing Group remains committed to supporting their mission. We are excited to explore new marketing strategies and innovative approaches that will further elevate UWGNB’s brand and amplify their message of hope and transformation.

Get Involved with United Way of Greater New Bedford

To learn more about the United Way of Greater New Bedford and how you can support their vital work, visit their website at unitedwayofgnb.org. Discover how you can make a difference by volunteering, donating, or participating in their various programs and initiatives.


At Spectrum Marketing Group, we are proud to shine a spotlight on the United Way of Greater New Bedford, celebrating their unwavering dedication to improving lives and building a brighter future for our community.