by Spectrum Marketing Group | Jul 19, 2017 | Blog, Brand Development
Branding in Relation to Advertising Identity is branding! It is how you can distinguish yourself from the pack while creating a recognizable image that reflects your values twice; towards yourself and your market. By positioning these values, you create...
by Spectrum Marketing Group | Jun 30, 2017 | Blog
We recently completed a thee part series of videos for Pella Windows to use as promotional pieces. Each video was designed to specifically target one of their key target markets. Take a peak and let us know what you...
by Spectrum Marketing Group | Jun 30, 2017 | Blog
We recently created a video for Northern Wind Seafood that outlines the process that seafood takes through their state of the art facility. All the way from offloading at their facility to packaging and shipping. The video also includes some great drone shots of the...
by Spectrum Marketing Group | Jun 29, 2017 | Blog, Brand Development, Graphic Design
Starting from scratch may be challenging when making a logo design for your company. The answer to this area is one of the most important pieces of marketing; collaboration. From the start of your project to the very finish, the goal is to communicate your idea to...
by Spectrum Marketing Group | Jun 8, 2017 | Blog
We are happy to announce the release of a new website for iProtect Defense Systems. iProtect is a company that manufactures intruder resistant windows, doors and safe rooms. The website design project was part of an overall brand development project which saw the...
by Spectrum Marketing Group | Jun 4, 2018 | Blog
DC DC Law is a large law firm located in Franklin, MA. They came to us in need of designing a website that captured both the scope and feel of the firm. This project included extensive copywriting, custom photography and video production to help tell the story.