First of all, there is no substitute for a face-to-face meeting with clients and potential customers. In order to bring your brand to the limelight of your market it is essential to include a trade show exhibit into your marketing mix. They offer an excellent...
Here’s something to think about. Invodo, a visual commerce research company says, “92 percent of mobile video viewers share videos with others.” That’s today’s version of word-of-mouth! In an article in Forbes Magazine, the author, Darcy Travlos says that “Mobile and...
Marketing is defined as the action (or business*) of promoting and selling products or services, including market research and advertising. What is important here is focusing the connectivity of several of the keywords in the definition. Action – For every...
Musings on a lifetime in advertising… Clients, account executives and advertising creatives (hate that term) could be categorized – just for fun – into three groups. The dog group. The cat group. And, the unicorn group. See? Just messing around...
A ramble about the creative process and its challenges from an advertising guy’s point of view… David Ogilvy once said, “Hire people who are better than you are, then leave them to get on with it.” There is an art to the creative process itself...
