This guest article written by Bob Unger and Barbara Leblanc of Unger Leblanc Strategic Communications. Online reviews are one of the first things that come up on a Google search. More than 80 percent of customers believe they are as trustworthy as word of mouth....
Ever wonder how hunters are able to follow their quarry? By following their trail. How do they know what they’re following? It’s simple. The quarry leaves a mark. Many marks actually. Their called prints. Branding is about making marks. The common dictionary...
Branding in Relation to Advertising Identity is branding! It is how you can distinguish yourself from the pack while creating a recognizable image that reflects your values twice; towards yourself and your market. By positioning these values, you create...
Starting from scratch may be challenging when making a logo design for your company. The answer to this area is one of the most important pieces of marketing; collaboration. From the start of your project to the very finish, the goal is to communicate your idea to...
The Definitive Guide To Brand Copy Writing This guide is to assist clients in the copywriting portion of the brand development process. We should state that we are not writers, but this is the guide we use to help our clients. Some of our clients choose to write their...
The word logo comes from the Greek word logos. It means, word, speech or conversation. Your logo is not only you’re a visual representation of your brand, it’s your word as well. Your word is your promise. Both customers and prospective customers recognize your...
