How to Write a Mission Statement

Through this exercise, we hope to give a better understanding of how to write a mission statement. A mission statement is a 2-4 sentence statement describing your company’s overall function and advantages. A mission statement is the “why” of your business strategy and its reason for being. A good mission statement is one that can both provide a vision for consumers and employees alike.

Start by writing down the following:

• goals for your company
• goals for your clients/customers
• ethics that will drive your decision making
• how you envision your company culture
• your company’s story
• what does your company do well
• what does it not do well
• what good can you do for your customers/clients

The Editing process

Now take all of these thoughts, words, phrases, and sentences and write them out into paragraph form as best you can. Begin the process of editing down those paragraphs, keeping what you think is most important, and form it into a cohesive 2-4 sentence statement.

Mission Statement Example

“We strive to help organizations connect with their audience and more effectively communicate their value to help them grow, prosper and give back.”

Spectrum Marketing Group