by Spectrum Marketing Group | Aug 7, 2012 | Blog
Planning your Marketing Budget Here are a few tips to establishing a marketing budget and key things to consider when planning your marketing strategy for the upcoming year. One of the first things we need to know when taking on a new client is what is the budget....
by Spectrum Marketing Group | Apr 4, 2012 | Blog
A lot of business owners and sales and marketing reps do not know how to quantify their branding efforts. Most evaluate their advertising spend in terms of total cost. However, the cost of a campaign is virtually irrelevant. What they should be considering is cost...
