Have You Put Your Christmas Restaurant Marketing Strategy into Action?

restaurant marketing strategy christmasChristmas always seems to have a habit of creeping up on you. Before you know it, you’re rushing around to get enough supplies and begging staff to cover shifts at short notice. So with the festive season only weeks away, now is a good time to put your Christmas restaurant marketing strategy into action.

Last Christmas was a tough time for many restaurants. So this year it’s important to use all the tools at your disposal to entice people out of their homes and to get into a celebratory mood.

Here are a few tactics you can use to improve your chances of a profitable festive season:

  • Put together a pre-fixe menu for a special price (rather than simply discounting) and promote it through online partners, like Opentable.com , or your Facebook fan page.
  • Send Christmas cards to local businesses with a little reminder that your restaurant is the perfect venue for their Christmas dinner party.
  • Start sending emails and posting intriguing and enticing updates on Facebook and Twitter on what you have planned for the Christmas period. Just remember not to ‘spam’ customers with too many self promoting messages. As always, mix up messages about yourself with recipe ideas, food facts and other morsels of useful information.
  • The last thing you need is to be turning away diners because you’re short staffed. So make sure you’ve worked out a staff rotation for the busiest time of the year well in advance.
  • Wholesalers and distributors often offer price savings at this time, so consider stocking up early and putting the cash savings towards your staff Christmas party.
  • Many people will be fed up with turkey and cranberry sauce. So why not offer an alternative Christmas menu, such as pheasant breast, turducken, or wild boar with cranberry sauce.
  • Offer incentives for booking early e.g. the 10th person eats for free or a glass of wine upon arrival.
  • If you’re located close to shops, position a blackboard outside to advertise hot coffee or cider and warm soup to cold, weary shoppers.
  • Consider running a bounce back campaign. For those customers that dine in December, give them a card  where they can book a special offer for January.

For more tips and techniques schedule a free no obligation consultation. 

Invention Marketing Services

Invention Marketing Services from Spectrum Marketing Group

It all starts with an idea.For us one of the things we love to do is help bring an invention to market. This is an extremely rewarding, although sometimes frustrating, experience for us and our clients. Over the years we have worked with several inventors, some have worked, others have failed, but they all start with an idea.

However, ideas alone are not enough. One must take action to make their dreams a reality. It can be a long process from the first initial sketches and focus groups to the mass production of an idea, but it is well worth the wait. There is no shortcut to success. And we can help you along the way.

The Invention Marketing Services Game Plan…

 

Non-disclosure: It can be tough to not tell the world about your great idea, but if the right person hears it, or in your case the wrong person hears it, they could beat you to the punch and knock you out of the game. So craft a well written non-disclosure agreement, and keep your ideas to yourself for now…

Capital: If you have not realized by now it will take some working capital to get your invention off the ground. You may need to have drawings rendered, patents filed, logos designed, a website made and so much more. So flip over the couch cushions, call your rich uncle, look for private investors or traditional financing.

Drawings or virtual presentations: You will most likely need to develop a detailed rendering of your idea, perhaps a CAD or 3 D rendering or virtual presentation.

Focus Groups: Once you have some visual aids or the actual product you can now conduct some focus groups to help you determine if you have a viable product that people would actually buy or stores would actually sell.

Design & Utility Patents: You want to do is try to impose barriers to entry by filing for a design patent and or utility patent. This will help to buy you time to get your invention off the ground and into the marketplace. We strongly recommend you hire an attorney with experience in that area.

Prototype: Now it is time to develop a prototype, this is where that capital comes in handy. Depending on your product this could be very costly or not. You will need to link up with manufactures to help you to produce the prototypes.

Decision Time: Now comes time on how to market your invention. Do you want to sell the idea to a company in the field? Do you want to license it to them? Or, do you want to own the business and sell online and through distribution channels?

Marketing Foundation: Depending on the direction you take now it is time to begin the marketing foundation. Time to come up with a name if you haven’t already, a logo, website, sales materials, packing materials, instructions, videos, social media, PR etc. Now is also the time to start to market your invention to industries, retailers etc.

Spectrum Marketing Group is a multimedia marketing and consulting agency. We have worked with inventors for several years now. Although we do not do everything that is listed above, we have built a team of trustworthy professionals and industry contacts that can help you every step of the way as we build your brand. Please feel free to contact us for a complimentary invention marketing services consultation.

 

Inc.com article about how to bring your invention to market…

Bloomberg business, how to sell your invention…

forbes.com Should you license or sell your invention?

BNI Southcoast Visitors Day 10.25.12

Have you ever heard of BNI? Perhaps you have been approached by someone about joining BNI? Are you looking to grow your business through word of mouth marketing by building a network? Then you should consider joining BNI. BNI stands for Business Networking International and is the largest networking organization of it’s type in the world.

The Southcoast chapter of BNI is having it’s annual visitors day on October 25, 2012. This is a great opportunity for you to come and learn more about BNI and find out if it would be a fit for you and your company. Our chapter currently has around 40 members, but is looking to fill some additional categories.

How does it work?

We meet once a week and each member is given a minute to present their “commercial” to the group and educate them on what it is they do and what type of referrals they are looking for. We also meet outside of the meeting regularly in what we call one to one meetings. It is in these meetings that you get to really know the other members and start to build relationships. Also, each category or profession can only be filled by one person, so you are not competing against other people in the group. The name of the game is referrals – when the group gets to know and trust you it is like having 40 people trained to look, listen and facilitate referrals for you.

When? October 25th, 2012

Where? Waypoint Event Center at the Marriot Hotel Downtown New Bedford

Time? 7:15 – Yes we meet that early, if you are serious about growing your business you will make it.

Light refreshments will be served.

Please call Jeff Wotton to reserve your space 508-990-0438