by Spectrum Marketing Group | Jul 25, 2013 | Blog
By Jason Almeida On the journey to marketing success, a business must always have a target market. But is a target market enough to make sure the marketing tactics and campaigns are delivering the correct message? The answer is probably not. When beginning a new...
by Spectrum Marketing Group | Apr 4, 2012 | Blog
A lot of business owners and sales and marketing reps do not know how to quantify their branding efforts. Most evaluate their advertising spend in terms of total cost. However, the cost of a campaign is virtually irrelevant. What they should be considering is cost...
