Brand Development Case Study
The logo was actually designed by world famous street artist Tom Bob. The logo features a relief of a pair of shoes to symbolize Eric walking in his fathers footsteps, as well as a reference to the story in the book about his fathers humble beginnings as a show shine boy.
The shape of the butterfly is in reference to a favorite prayer of the authors.
We simiply had to take the design and make it digital, select the colors and font for the title.
We produced a short promotional video for the book featuring the author reading a couple passages from the book.
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