by Spectrum Marketing Group | Jan 5, 2018 | Blog, Brand Development, Client Resources, Marketing
How to Write a Value Proposition Statement With this post we will show you how to write a value proposition statement. It’s the “why” a customer should buy from your company. Though to your business this is evident, the benefits may not transfer to the consumer. It...
by Spectrum Marketing Group | Jan 25, 2018 | Blog, Marketing
The 5 P’s of Marketing In the world of marketing there’s an old principle called the four p’s of marketing, these are of course product, price, promotion and place. They come together to spell out what is necessary for a successful marketing campaign. However,...
by Spectrum Marketing Group | Jan 11, 2018 | Blog, Graphic Design
This post is about working with a graphic design team. It includes the items necessary to get your design project off the ground. As your graphic design team, we are problem solvers, but we are not magicians so we do need input and content from the client at times....