Step 1: Print Collateral/ Packaging Design
Print collateral is a term that includes business marketing items such as business cards, letterhead, capability brochures, fliers, postcards, folders, signage, and more. In today’s online, paperless world one could make the case that printed material is unnecessary and a low priority for a small business. On the contrary, a physical representation of your marketing efforts is always warranted.
Exercise: Start gathering and creating the necessary content for your first and most important collateral pieces and begin the process of searching for a designer
Step 2: Web Development
Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including coding and proprietary software; user experience design; and search engine optimization.
Exercise: Find at least three examples of websites that you like in terms of layout, design and messaging
Step 3: Video Production
Nowadays we would suggest that every company or organization has at least one video professionally produced to tell their story. Whether it be a simple company overview video, product demonstration video or something more creative, video is an engaging marketing platform.
Exercise: Identify a few videos examples from other companies that you think might work for your company