by Spectrum Marketing Group | Oct 20, 2017 | Blog, Graphic Design
Graphic Design Principles Part 1 Graphic Design Principles – Part One – Messaging The primary purpose of graphic designer is to use visual tools to communicate a message. The design of a piece should not overshadow the message, in other words if you have a really...
by Spectrum Marketing Group | Oct 12, 2017 | Blog, Graphic Design, Photo/Video
The Photoshoot Many projects have the need to undertake a photoshoot for a new initiative, design or task. When carrying out a photoshoot here are 5 tips to make sure it comes out amazing. Chemistry is everything. Make sure your scene, indoors or outdoors, has a lot...
by Spectrum Marketing Group | Oct 5, 2017 | Blog, Client Resources, Photo/Video
— Client Resources PREPARING FOR YOUR VIDEO SHOOT Prior to filming, we should discuss what is the intended purpose of your video. Will it be for the about page on your website? Cable TV commercial? Social Media campaign? Product demonstration? Knowing the intended...
by Spectrum Marketing Group | Oct 3, 2017 | Blog, Web Design
Optimizing Your Website for Conversion Convert more visitors into customers through design We know the inbound marketing structure incorporates creating a website with SEO (search engine optimization) in mind. This SEO attracts clients to your site all of their own...
by Spectrum Marketing Group | Oct 20, 2017 | Blog, Brand Development
This guest article written by Bob Unger and Barbara Leblanc of Unger Leblanc Strategic Communications. Online reviews are one of the first things that come up on a Google search. More than 80 percent of customers believe they are as trustworthy as word of mouth....