The word logo comes from the Greek word logos. It means, word, speech or conversation. Your logo is not only you’re a visual representation of your brand, it’s your word as well.
Your word is your promise. Both customers and prospective customers recognize your business and your name by how your logo looks and what it represents to them.
Your logo can also be your trademark. What does your current logo look like? Remember, the Greek word logos also means speech and conversation.
How does your current logo speak to current or prospective customers? Is it the best representation of what your business stands for or what it does? Is it appealing?
Is your logo used in the same manner consistently? Does the logo on your business cards look like the logo on your trucks or building sign?
Your logo. Your brand has to be consistent and leave no doubt in anyone’s mind as to what it identifies and who it represents.
Take a good close, critical and analytical look at your business identity. Does it represent a successful company? Does it communicate what you are and what you do clearly to customers and prospects?
Perhaps it’s time to have your logo evaluated by a professional. It might also be aa good opportunity to alter it. This is very unusual.
But, sometimes as businesses become more popular and successful, their clients shorten their names for convenience. McD’s, UPS (United Parcel Service), or IMB (International Business Machine and of course, KFC (Kentucky Fried Chicken) when that happens, you have to go with the flow as Fed Ex (Federal Express) did.
What if you don’t have a logo? Well, today is a good day to start designing one. Your logo is a symbol of your name.
Need help. Call us. Let’s talk about it. We’re Spectrum Marketing Group and we’ll work with you to develop and match your brand to a consistent branding program and helps customers identify you easily and continually identify with you!