What’s the one thing that you promise to your customers? What is it that they want the most? Do they match?
If you owned a lumberyard, could you say you have the best 2 x 4s by far? Why not? Tradesmen and do-it-yourselfers like to go through the 2 x 4s to find the straightest ones.
Knowing that, and knowing how much time they invest in looking for the straight lengths, you could assure them that your 2 x 4s are the best. You could offer them a USP; a Unique Selling Proposition.
How would it sound? Or, how should it sound to the tradesmen and do-it-yourselfer? If you promised, “Straight Wood at a Straight Price” would it be unique as compared to what your competitors are promising?
Would it be a selling proposition? In other words, would your promise stimulate sales? Would your tradesmen and do-it-yourselfer customers appreciate your Unique Selling Proposition?
We’re not in the lumber business. This is just a simple example.
But, if you’ve ever bought 2 x 4s, would a promise like this get you to consider the lumberyard that is making the promise? That’s the whole point of this article.
So, take some time to think about what it is that most of your customers want and craft a proposition that promises you will deliver on that want or need. Remember, a unique selling proposition is much more than just a slogan.
Need help. Call us. Let’s talk about it. We’re Spectrum Marketing Group and we’ll work with you to develop and match your promise to your customer the way they want to hear it!