The Web Marketers Guide to the Psychology of Persuasion 

By Jeff Wotton:

The goal of most business websites is to convert visitors into customers. To do that it helps to understand some of the basic principles of persuasion. Here’s a quick guide for web marketers.

For a more in depth overview of the Psuchology of Persuasion check out this animated overview of Robert Cialdini’s book “Influence: The Psychology of Persuasion.

Jeff Wotton, is the co-founder and a marketing consultant with Spectrum Marketing Group. Located in New Bedford, MA – Spectrum Marketing Group is a multi-media marketing agency assisting small to medium sized businesses to better leverage their marketing efforts through brand development, professional design solutions and online marketing.