by Spectrum Marketing Group | Sep 21, 2016 | Blog, Web Design
The Web Marketers Guide to the Psychology of Persuasion By Jeff Wotton: The goal of most business websites is to convert visitors into customers. To do that it helps to understand some of the basic principles of persuasion. Here’s a quick guide for web...
by Spectrum Marketing Group | Sep 6, 2016 | Blog
Why SEM? Search Engine Marketing, also referred to as keyword advertising, or pay per click, is the quickest and easiest way to ensure you are listed on page one of search engine results pages for relevant keyword searches. Your ads can begin to appear in very short...