This summer, we’re hitting the road and bringing our expertise and advice on the road. We’re doing it in cooperation with the  Southeast Regional Office of the Massachusetts Small Business Development Center, Wareham Community & Economic Development Authority and the Cape Cod Canal Chamber of Commerce.

Our two presentations, How to Build an Effective Small Business Website and Media Buying for Today’s Marketing will be held at the Wareham Town Hall auditorium.

How to Build an Effective Small Business Website
Wednesday, June 24, 8 am-9:30 am

Learn all of the elements that should go into the web design process from the professionals at Spectrum Marketing Group. How to build your website with your target market’s interest in mind; to be mobile responsive, search engine friendly and the advantages of content management systems.

We will also cover how to attract more visitors and improve conversion ratios, the launch process of registering and verifying with search engines and, how to
install and monitor analytic software such as Google Analytics.

FEE: Free to local business people

Media Buying for Today’s Marketing
Wednesday, August 5, 8 am-9:30 am

The new way to buy media is called Programmatic Media Buying and, it’s thehottest thing in marketing and advertising! It’s online display advertising that is highly targeted, easily measured and can be fully optimized based on specified criteria. It means – advertising where your prospects already are!

That’s right. You can really target your advertising. You can actually measure the results. And, your advertising message or branding can be optimized (digital talk for made to be effective).

FEE: Free to local business people

Presenters will include… 

Jason Almeida – Jason brings a lot of experience to Spectrum Marketing Group. Jason has a background in traditional advertising, marketing, web design and internet marketing.

Jeffrey Wotton – Jeff has been working in the advertising and marketing field for over ten years now. He brings a diverse skill set to the team with experience in both traditional and online advertising. Jeffrey has undergone extensive training with Google and become a local expert in search engine marketing.

Ron Fortier – Ron worked for various agencies in the South Coast and, has operated his own advertising agency and consulting businesses in New Bedford for the better part of three decades before joining Spectrum. He is an adjunct marketing instructor at the Charlton College of Business at the University of Massachusetts Dartmouth.

 

FOR FURTHER INFORMATION:
Please contact Anne Fenton at the Massachusetts Small Business Development Center at 508.673.9783 Ext. 11