Here’s something to think about. Invodo, a visual commerce research company says, “92 percent of mobile video viewers share videos with others.” That’s today’s version of word-of-mouth!
In an article in Forbes Magazine, the author, Darcy Travlos says that “Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users.”
And, as they say in those direct response television commercials, wait, there’s more! According to ComScore the web analytics experts, “89 million people in the United States are going to watch 1.2 billion online videos today.” Do you see the pattern?
The Social Media Examiner does, “76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration.”
Former president Bill Clinton reminded himself daily that. “It’s the economy stupid!” Yeah, it is video and it’s not a stupid fad or trend. It’s not only here to stay, it’s the rising star in digital media marketing.
Why? People don’t read. At best they skim. They read for pleasure but if they’re consumers who are looking to buy or ready to buy – just tell them what’s in it for them. It’s that simple! Do it with Branded Web video – your story (brand) in video applied to the many aspects of the web.
Where do we fit in?
We will create an effective branded web video to introduce, establish and promote your product or service on your website, as well as, the best sites the internet has to offer. We don’t promote a one size fits all strategy. There is no single way to do it.
However, with your reasonable, well thought out and articulated goals and expectations, we can assist you to concept, produce and place an effective branded web video. Let’s start with what solution your product or service promises.
We’ll craft a short, memorable story that easily explains your value proposition to a specified target market, and an engaging offer or call to action that will result in achievable goals. What kind of goals? Realistic goals can be as simple as creating brand awareness or selling product.
What other value can you offer? How about, “I didn’t know about that kind of usable information!” How about just making it memorable by making viewers laugh or, mining their feelings and emotions?
Where do you fit in?
As a client, know what you want and being flexible, as well as, allowing us some leeway will go a long way when we begin to produce your video. As long as we’re all in the same book and on the same page we’ll be better able to address what your customers want or don’t want; whether they are consciously aware of it or not.
We can address both your B2B or B2C needs just as effectively by directly addressing what the target viewers want to hear and see. Illustrating problems they’re experiencing or “bonding” with them over a particular universal interest will not only get their attention and keep their interest, it’ll also engage them enough to elicit their comments or views and embolden them to share what they’ve just experiences through liking, tweeting and other forms of social sharing.
Don’t worry about the rules. There really aren’t any, unless of course, you take into consideration that regardless of length or placement, your message should stick to being unique in some way, informative, entertaining and memorable. And, once again, let’s not forget engaging.
How’s this all work?
In short, we’ll help you do whatever it takes to create a video that has only one goal – providing value to the viewer. We’ll be able to do that if we’re allowed to keep in mind that it’s all about the consumer who is only really interested in what’s in it for them. And, the best way to do it is with a story where the prospect has a part.
What will it cost? As much as it should based on the complexity of the story however, the more it costs doesn’t actually correlate to what its value as a marketing tool is. We can produce a simple 10-second pre-roll video far only $000. But, that’s only the beginning placing, distributing and marketing is next.
We provide you with the on-target and re-targeted digital marketing you need to get your video out there. Payment for placing these videos is through paid views offering you viewer statistics and qualified prospects you want.
The statistic or numbers show potential viewers how many previous view the video has generated. In other words; how popular it is. Reaching qualified prospects will result in them sharing the video with other, like-minded prospects. Better yet, clicking to buy what’s being advertised.
Is your business ready for its close up and personal view by highly interested and qualified prospects and buyers? Call us – let’s talk!