Most people, web browsing prospects especially, who are searching the web can be divided into two groups: Those Looking to Buy and Those Ready to Buy. How can you tell which is which?
Those who are looking to buy have already committed themselves to finding a solution to a need, a want or a problem. They may have no experience with a tried and true resource. Or, they’re not happy with their current one.
Yes, these kind of prospects may be solely transactional types with no loyalty to any website or brick and mortar business. They’re shopping on price alone. If you have what they want for the price they’re willing to pay – you’ve got the sale
A looking to buy prospect can be converted into a relational type of customer if what they read or see or, experience on your website convinces them that they can count on you for selection, value and convenience they’ve been searching for.
As for those prospects who are ready to buy, they’ve already made up their minds. They’ve done their research. They know who has what they need for a price they want to pay and they’re ready to buy! Is your business one of the finalists?
But, are they ready to buy from you? It’s also possible that, they just transactional customers – they’re not looking for a relationship other than one based on price. Then again, they may be looking for a relationship because they haven’t found or, don’t have any experience with a tried and true resource.
If they do have a relationship they may have concluded that, due to more than one bad experience, there’s no longer a reason for them to be loyal. Why? Because that source isn’t providing what they’re looking for at a price they want to pay – that’s a sale opportunity for you.
Is your website equipped to do ecommerce? Does your website clearly present your business as the solution source? Is it ready to convert the lookers into buyers?
Does it tell a story? Not just a story about you, a story that speaks to them and their needs. How do you do that?
Create a great looking, easy to navigate ecommerce website. Tell lots of success stories about happy customers. Show and tell your product line.
Talk about the brands you carry or the vendors you represent with well-written and produced videos. Offer convenience, great selection and lots of value. Contact us and schedule a meeting to talk about how we can get you started attracting those lookers and how to best convert those who are ready to buy.