by Spectrum Marketing Group | Aug 22, 2014 | Blog, Photo/Video
Lights! Camera! Action! Everybody loves good commercials. Yes, even those who say they don’t like commercials really do like commercials. Hey – part of the Super Bowl’s allure and over the top entertainment value is, after all, the debut of the new...
by Spectrum Marketing Group | Aug 20, 2014 | Blog, Brand Development
A ramble about the creative process and its challenges from an advertising guy’s point of view… David Ogilvy once said, “Hire people who are better than you are, then leave them to get on with it.” There is an art to the creative process itself...
by Spectrum Marketing Group | Aug 13, 2014 | Blog, Brand Development, Uncategorized
They’re all connected to sales: the first sale especially. And, regardless of what medium you choose – offline or online – you need to instantly connect. You need to connect to those who are looking to buy. This group either has no experience buying what they’re...
by Spectrum Marketing Group | Aug 8, 2014 | Blog, Web Design
When we tell our clients that all the websites we build are now built with responsive design, we often get the same response. What is responsive web design? Once upon a time web designers would build websites based upon what looked good on their massive screens. Then...
