The old saying: the way to a man’s heart is through his stomach sets the stage for this topic. Another thought: the shortest distance between two points is a straight line.

In this case, Point A is a consumer. Whether they’re buying a cup of coffee from you or a house, it doesn’t matter. What does matter is getting them (Point A) to Point B, which is their wallet.

Birds fly. Fish swim. Businesses sell. A sale is the exchange of one value for another among other things. In other words; a business trades what they have for what buyers have in their wallets.

How do you “get” them to Point B?  Through their eyes and hearts. Good video, for example, attracts, holds and entertains the eye.

EyesAnd, if the eyes are the windows to the soul, then that really is the heart of the matter.

As much as customers like to think they make their purchase decisions logically – they’re wrong – they don’t!

Most sales are made from an emotional basis. Video, good video, whether a television commercial, a product demonstration or, a facilities tour, is more effective if it tells an engaging story.

More importantly, it has to ask for the sale with a compelling call to action. Call us today and ask us how we can assist you in catching your customer’s eye, winning their heart and get them to open their wallets.