Invention Marketing Services from Spectrum Marketing Group
It all starts with an idea.For us one of the things we love to do is help bring an invention to market. This is an extremely rewarding, although sometimes frustrating, experience for us and our clients. Over the years we have worked with several inventors, some have worked, others have failed, but they all start with an idea.
However, ideas alone are not enough. One must take action to make their dreams a reality. It can be a long process from the first initial sketches and focus groups to the mass production of an idea, but it is well worth the wait. There is no shortcut to success. And we can help you along the way.
The Invention Marketing Services Game Plan…
Non-disclosure: It can be tough to not tell the world about your great idea, but if the right person hears it, or in your case the wrong person hears it, they could beat you to the punch and knock you out of the game. So craft a well written non-disclosure agreement, and keep your ideas to yourself for now…
Capital: If you have not realized by now it will take some working capital to get your invention off the ground. You may need to have drawings rendered, patents filed, logos designed, a website made and so much more. So flip over the couch cushions, call your rich uncle, look for private investors or traditional financing.
Drawings or virtual presentations: You will most likely need to develop a detailed rendering of your idea, perhaps a CAD or 3 D rendering or virtual presentation.
Focus Groups: Once you have some visual aids or the actual product you can now conduct some focus groups to help you determine if you have a viable product that people would actually buy or stores would actually sell.
Design & Utility Patents: You want to do is try to impose barriers to entry by filing for a design patent and or utility patent. This will help to buy you time to get your invention off the ground and into the marketplace. We strongly recommend you hire an attorney with experience in that area.
Prototype: Now it is time to develop a prototype, this is where that capital comes in handy. Depending on your product this could be very costly or not. You will need to link up with manufactures to help you to produce the prototypes.
Decision Time: Now comes time on how to market your invention. Do you want to sell the idea to a company in the field? Do you want to license it to them? Or, do you want to own the business and sell online and through distribution channels?
Marketing Foundation: Depending on the direction you take now it is time to begin the marketing foundation. Time to come up with a name if you haven’t already, a logo, website, sales materials, packing materials, instructions, videos, social media, PR etc. Now is also the time to start to market your invention to industries, retailers etc.
Spectrum Marketing Group is a multimedia marketing and consulting agency. We have worked with inventors for several years now. Although we do not do everything that is listed above, we have built a team of trustworthy professionals and industry contacts that can help you every step of the way as we build your brand. Please feel free to contact us for a complimentary invention marketing services consultation.
Inc.com article about how to bring your invention to market…
Bloomberg business, how to sell your invention…
forbes.com Should you license or sell your invention?