Why Outsource Your Marketing?

Why outsource your marketing? There are several reason why companies and business owners choose to outsource their marketing efforts. Lets review a few reasons.

1. Employee cost and overhead. There are many costs associated with hiring and retaining employees to focus their time on marketing. You have their salary, workers comp, payroll taxes, health benefits or compliance, office space etc.  When you hire a marketing agency you pay for the services and benefits of marketing, not our health care and taxes.

2. Time. Many business owners do not have the time to train and retain marketing professionals. Especially when ther is turnover, this can eat up a lot of a business owners time.

3. Expertise. It is difficult for a company, especially small to mid sized companies to recruit and maintain marketing experts. They will often leave you for the next highest paying employer (which also might be your competitor) or come to work for a marketing agency like ours.

4. A new perspective: Sometimes when you get caught up in the day to day operations you develop tunnel vision. This can happen with your employees as well. It often pays to have a fresh set of eyes focus on your business and turn up new ideas or approaches.

For many businesses it just makes more sense to outsource their marketing and advertising to an outside company because it frees up your time to focus on the business and increases your ROI.


Graphic Artist In New Bedford MA

Graphic Artist In New Bedford Ma.

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Are you looking for a graphic artist in New Bedford MA to work with? Then look no further. Our graphic artists have several years of design experience. They have worked with a wide range of clients on a wide array of projects.


Spectrum Marketing Group is a multimedia marketing and consulting agency located in New Bedford, MA. We specialize in graphic design projects. Contact us to speak with one of our graphic artists today.

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Web Design Company MA

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Spectrum Marketing Group is a multimedia marketing agency specializing in web design in MA. We don’t just build websites, we create online marketing solutions to meet your goals, needs and budget.

Content Management Systems

All of our websites are custom designed but come equipped with a content management system from WordPress. This means you avoid additional expenses by updating and making additions to your website by yourself. You can also maintain a news feed, calender of events, blog, videos, newsletter signup & so much more.


Need an eCommerce solution? No problem, our advanced programmers can help find and program the right eCommerce system for you. Turn your website into and income generator with professional design & the right software for your needs. Contact us to discuss your eCommerce needs.

Strategic Content Writing and Editing

Content is king because content creates traffic. If you have trouble coming up with compelling content for your website you can work with our professional copywriter. Through wordpress you can add new content to your site & blog regularly thus creating a long term SEO strategy. Need help?  You can have original relevant content posted to your blog on a regular basis.

Video for the Web

Bring your website to life! Give your customers information in a fast engaging manner with online videos. No experience with video production? Don’t worry, our video production team has been in the business for over 15 years. They can help guide you form concept and scriptwriting through taping, editing and delivery options.

Standard Operating Procedure

For every website that we design we will also register it with the search engines, verify it with the search engines, install google analytics, Gzip your files, create an xml site map, create initial meta tags and meta descriptions.

Here’s what our customers are saying…

“We love the website and we’ve gotten quite a bit of traffic from it. We actually have people call and tell us they prefer our site over our corporate website. You guys did an excellent job!” Adecco – Dartmouth, MA

Web Design New Bedford MA

Customer Service is Great Marketing

Marketing & Advertising Terms Glossary

This page is designed to explain some of the marketing and advertising terms used on our website.

Search Engine Optmization (SEO)

Search engine optimization is the process of getting your website to appear on page one in the organic or natural links section of search engine results pages.

Search Engine Marketing (SEM)

Search engine marketing is the process of getting your website to appear in the sponsored links section of search engine results pages.

Organic Links / Natural Search Results

The section of search engine results pages in which websites are served up for free or naturally because of relevancy to the keyword query. Unpaid results.

Page Rank

Is the score a search engine like google gives to your page to help rank its relevence in relationship to its competition on a scale of one to ten.


An impression is when someone sees or hears your ad.

CPM or Cost Per Thousand Impressions

CPM or cost per thousand impressions is a metric to measure advertising value by dividing the total audience of a campaign by 1,000 then divide that by the total cost of the campaign to determine your cost per thousand impressions or CPM

Quality Score

Quality score is a metric used by google to determine the rankings of paid search results. There are many factors that determine the quality score but the most important are your ad bid, landing page relevance, historical click thru ratio and more.

Click Thru Ratio

Click thru ratio is the amount of clicks to your ads you received divided by the total amount of impressions.