Project Elements

Custom Design
Font Customization
Illustrator

Project Description

The owner of dempt music came to us in need of a logo that would reflect some of the qualities of the brand. Dempt, stemming from the word redemption, is a brand that embodies redemption as the owner himself has undergone his own personal redemption in his life. The artist is from and located in the city of New Bedford, which has undergone some redemption itself. So we incorporated a slice of the New Bedford skyline into the logo. You see the skyline repeated twice, once below and once above, this is to symbolize the rebirth or redemption of the city as it rises up from its past associations. The duel skyline was also an attempt at replicating the affects or lines you would see on an audio equalizer or mixer. We combined that with a really unique font that made the client quite happy.