by Spectrum Marketing Group | Oct 20, 2014 | Blog, Brand Development, Uncategorized
Marketing is defined as the action (or business*) of promoting and selling products or services, including market research and advertising. What is important here is focusing the connectivity of several of the keywords in the definition. Action – For every...
by Spectrum Marketing Group | Aug 13, 2014 | Blog, Brand Development, Uncategorized
They’re all connected to sales: the first sale especially. And, regardless of what medium you choose – offline or online – you need to instantly connect. You need to connect to those who are looking to buy. This group either has no experience buying what they’re...
by Spectrum Marketing Group | Mar 10, 2014 | Uncategorized
…sometimes we use them to lie – to ourselves. Numbers are used to identify, define and support both value and statistics. Statistics are the tool of both sides of an argument. Statistics offer the fundamental truths we wish to believe. Statistically;...
by Spectrum Marketing Group | Jan 6, 2014 | Uncategorized
by Spectrum Marketing Group | Nov 22, 2013 | Uncategorized
Win-Win. Everybody loves to toss that term around. But is win-win really always mutually beneficial? It’s all a matter of perspective. What is your P.O.V. (Point of View) on what a win-win situation is? Think about it. There are two columns in basic...
by Spectrum Marketing Group | Nov 22, 2013 | Uncategorized
Perspective. We all need to either gain some or find a new one. If you think you know your business. If you think you’ve learned everything you can possibly learn. If you think there is no other way to do what you do – bring a 3 year-old to work with...
