by Spectrum Marketing Group | Oct 13, 2014 | Blog
Come join us at the 2015 Southcoast Business Expo, the largest business to business expo in the Southcoast! Nearly 100 businesses, organizations and non profits will be exhibiting at this years show. Admission is free with a business card so stop on by. When: Oct 15th...
by Spectrum Marketing Group | Sep 12, 2014 | Blog, Brand Development
Musings on a lifetime in advertising… Clients, account executives and advertising creatives (hate that term) could be categorized – just for fun – into three groups. The dog group. The cat group. And, the unicorn group. See? Just messing around...
by Spectrum Marketing Group | Sep 8, 2014 | Blog, Photo/Video
Once upon a time any advertising that centered on the owner of a company was referred to as an egotisement. Maybe it still is. But any radio, television, print ad or website that features, promotes and stars the owner is usually bad on more than one level. If that...
by Spectrum Marketing Group | Aug 22, 2014 | Blog, Photo/Video
Lights! Camera! Action! Everybody loves good commercials. Yes, even those who say they don’t like commercials really do like commercials. Hey – part of the Super Bowl’s allure and over the top entertainment value is, after all, the debut of the new...
by Spectrum Marketing Group | Sep 22, 2017 | Blog, Photo/Video
Brockton Boys and Girls Brigade Youth Program Video We released a video for the Brockton Boys and Girls Brigade Youth Program centered in Brockton, Ma. In it students, community members, and Director Rev. Moses Sowale describe the program and it’s positive...
by Spectrum Marketing Group | Aug 20, 2014 | Blog, Brand Development
A ramble about the creative process and its challenges from an advertising guy’s point of view… David Ogilvy once said, “Hire people who are better than you are, then leave them to get on with it.” There is an art to the creative process itself...
