by Spectrum Marketing Group | Feb 26, 2016 | Blog, Brand Development
First of all, there is no substitute for a face-to-face meeting with clients and potential customers. In order to bring your brand to the limelight of your market it is essential to include a trade show exhibit into your marketing mix. They offer an excellent...
by Spectrum Marketing Group | Apr 27, 2015 | Blog, Brand Development
Here’s something to think about. Invodo, a visual commerce research company says, “92 percent of mobile video viewers share videos with others.” That’s today’s version of word-of-mouth! In an article in Forbes Magazine, the author, Darcy Travlos says that “Mobile and...
by Spectrum Marketing Group | Feb 2, 2015 | Blog, Brand Development
Budweiser “Lost Dog” Loctite “Postitive Feelings” BMW “Newfangled Idea” Nationwide “Invisible Mindy Kaling” Avocados From Mexico “First Draft Ever” Esurance “Say my Name” Snickers “The...
by Spectrum Marketing Group | Oct 20, 2014 | Blog, Brand Development, Uncategorized
Marketing is defined as the action (or business*) of promoting and selling products or services, including market research and advertising. What is important here is focusing the connectivity of several of the keywords in the definition. Action – For every...
by Spectrum Marketing Group | Sep 12, 2014 | Blog, Brand Development
Musings on a lifetime in advertising… Clients, account executives and advertising creatives (hate that term) could be categorized – just for fun – into three groups. The dog group. The cat group. And, the unicorn group. See? Just messing around...
by Spectrum Marketing Group | Aug 20, 2014 | Blog, Brand Development
A ramble about the creative process and its challenges from an advertising guy’s point of view… David Ogilvy once said, “Hire people who are better than you are, then leave them to get on with it.” There is an art to the creative process itself...