by Spectrum Marketing Group | Feb 28, 2017 | Blog, Brand Development
A USP, or unique selling proposition, is a promise that delivers. Let’s break it down. U is for Unique or, like or being unlike anything else. S is for Selling. That’s why you’re in business right, to sell? Selling is exchanging one value, like money, for something of...
by Spectrum Marketing Group | Feb 17, 2017 | Blog, Brand Development
A brand is something some businesses take very seriously while others don’t. Your name, your face your mannerisms are your personal brand. People recognize your face and your name. They know you by your mannerisms; the way you speak, act and just by your posture. A...
by Spectrum Marketing Group | Feb 15, 2017 | Blog, Brand Development
What’s the one thing that you promise to your customers? What is it that they want the most? Do they match? If you owned a lumberyard, could you say you have the best 2 x 4s by far? Why not? Tradesmen and do-it-yourselfers like to go through the 2 x 4s to find the...
by Spectrum Marketing Group | Feb 15, 2017 | Blog, Brand Development, Marketing
Ever wonder where your business fits in compared to your competition. Fits in where? Fits into either your typical customer’s conscious awareness or, as to how it compares to the competition. Let’s start with where your business fits in or, is more importantly,...
by Spectrum Marketing Group | Aug 22, 2016 | Blog, Brand Development
Remember, branding is so much more than just a logo. It’s an identity. Its communicating what you do, why you do it and who you’re doing it for. Effective brands differentiate from their competition, communicate clearly with their customers/prospects and engage their...
by Spectrum Marketing Group | Jul 28, 2016 | Blog, Brand Development
The Moby Dick Brewing Co. has selected Spectrum Marketing Group of New Bedford as its design partner to handle development of its website and print needs. Coming in March of 2017 Moby Dick Brewing will be serving craft beer brewed on site alongside great food at...