Advertising Creative & Media Buys
The standard dictionary definition of advertising focuses on the action of getting the public’s attention through the use of paid announcements or the process of preparing those announcements for distribution through printed matter, publication or broadcast media.
At Spectrum Marketing Group, we prefer to think of advertising as putting your marketing plan into action. But, it’s also so much more than just getting the message of your business out there.
Advertising is about informing potential customers about the solutions you offer to their immediate or long-term needs. When you work with us, we’ll help you craft the advertising message that lets customers know what you do, how you do it and why you do it – for them!