by Spectrum Marketing Group | Dec 19, 2017 | Blog, Brand Development, Client Resources, Marketing
Brand Development Guide This is a step-by-step guide to brand development for your business or non-profit organization. This process is used to help build your organizations’ identity and lay the foundation for how you will communicate your story moving forward....
by Spectrum Marketing Group | Dec 21, 2017 | Blog, Brand Development, Client Resources
How to Write a Mission Statement Through this exercise, we hope to give a better understanding of how to write a mission statement. A mission statement is a 2-4 sentence statement describing your company’s overall function and advantages. A mission statement is the...
by Spectrum Marketing Group | Dec 7, 2017 | Blog, Brand Development
During holiday shopping it’s never too late to review marketing strategy. Specifically, what you are doing in your marketing efforts to maximize sales during the holidays. It’s already in many shopper’s mindsets during this time of year to increase spending for gift...