by Spectrum Marketing Group | Feb 28, 2017 | Blog, Brand Development
Ever wonder how hunters are able to follow their quarry? By following their trail. How do they know what they’re following? It’s simple. The quarry leaves a mark. Many marks actually. Their called prints. Branding is about making marks. The common dictionary...
by Spectrum Marketing Group | Feb 28, 2017 | Blog, Brand Development
A USP, or unique selling proposition, is a promise that delivers. Let’s break it down. U is for Unique or, like or being unlike anything else. S is for Selling. That’s why you’re in business right, to sell? Selling is exchanging one value, like money, for something of...
by Spectrum Marketing Group | Feb 28, 2017 | Blog, Web Design
Oh what a tangled web you can weave! Someone once said that time is money. Then again, money can buy you time. Building a website will cost you. It’ll cost you time! How much is your time worth? Do you know how much you’re worth per hour? If you don’t know, this might...
by Spectrum Marketing Group | Feb 10, 2017 | Blog
Here’s a little secret: Your website will never be done! Yes, even when you think it’s finished, it still won’t be done. You see a website is like a garden. In order for a garden to be a garden, it needs to be cared for or else it will fail because of neglect or,...
by Spectrum Marketing Group | Feb 17, 2017 | Blog, Brand Development
A brand is something some businesses take very seriously while others don’t. Your name, your face your mannerisms are your personal brand. People recognize your face and your name. They know you by your mannerisms; the way you speak, act and just by your posture. A...
