10 Essential Elements to Building Your Brand

Remember, branding is so much more than just a logo. It’s an identity. Its communicating what you do, why you do it and who you’re doing it for.

Effective brands differentiate from their competition, communicate clearly with their customers/prospects and engage their audience.

  • 1. Name

    Your name should be easy to remember, and if possible also inform potential customers what you do.

  • 2. Mission Statement

    Your mission statement should be a reflection of the values that drive your business.

  • 4. Logo

    A unique well crafted and adaptable logo is the keystone to your brand’s identity. Clip art won’t do.

  • 5. Color Pallet

    Part of building your brand should be developing your color pallet for consistent look. Click here to use an online color pallet builder.

  • 6. Font selection

    The typefaces that you use are another cornerstone to your brand identity.

  • 8. Print collateral

    Your print collateral will also speak a lot to your brand and its character. View some examples here.

  • 9. Advertising creative

    Crafting unique advertising creative that captures attention and interest is also a reflection on your brand.

  • 10. Customer service

    At the end of the day, the service the customer receives will determine the long term success of your business.