by Spectrum Marketing Group | Apr 29, 2015 | Blog
This summer, we’re hitting the road and bringing our expertise and advice on the road. We’re doing it in cooperation with the Southeast Regional Office of the Massachusetts Small Business Development Center, Wareham Community & Economic Development...
by Spectrum Marketing Group | Apr 29, 2015 | Blog, Web Design
Learn all of the elements that should go into the web design process from the professionals at Spectrum Marketing Group. How to build your website with your target market’s interest in mind; to be mobile responsive, search engine friendly and the advantages of...
by Spectrum Marketing Group | Apr 27, 2015 | Blog, Brand Development
Here’s something to think about. Invodo, a visual commerce research company says, “92 percent of mobile video viewers share videos with others.” That’s today’s version of word-of-mouth! In an article in Forbes Magazine, the author, Darcy Travlos says that “Mobile and...
by Spectrum Marketing Group | Apr 27, 2015 | Blog
Okay, it’s called Programmatic Media Buying. And, although it sounds like something you can’t wrap your head around, it’s the hottest thing in marketing and advertising! What is it? It’s online display advertising on the most targeted level...
by Spectrum Marketing Group | Apr 8, 2015 | Blog, Photo/Video, Social Media, Uncategorized
Branded web video? What is it and why should you care? Well if the following statistics didn’t get your attention, what else would you like to know about it? 1.2 billion online videos will be viewed today alone. Over half of consumers surveyed said that when...