by Spectrum Marketing Group | Nov 13, 2013 | Uncategorized
There are certain tasks, situations and people you, as everyone else, dislikes dealing with. Lawyers, doctors, politicians, undertakers, car salespeople and yes, marketing consultants are on that list. They all represent a task or a situation you cannot handle...
by Spectrum Marketing Group | Nov 11, 2013 | Blog
How to Track Marketing ROI Write it down… We are believers. Believers in the tracking of marketing ROI. Whether it be your primary website, your online ad campaigns, or your traditional print ads, tracking your return on investment is something we strongly...
by Spectrum Marketing Group | Nov 11, 2013 | Blog, Spectrum News
Ron Fortier has a significant amount of experience in marketing and advertising. He attended the School of the Museum of Fine Arts, Boston and later enrolled at the University of Massachusetts Dartmouth where he received his B.F.A. He was accepted as a graduate...
by Spectrum Marketing Group | Nov 8, 2013 | Blog, Social Media
Your business is using Social Media! But, what is it? What does it do? Think of your own personal social circles and networks. Yeah, it really is more about who you know rather than what you know isn’t it? But, networks by definition and by comparison are...
by Spectrum Marketing Group | Nov 8, 2013 | Blog
Ever wonder what do Marketing Consultants do? The answer depends on your perspective or experiences. How about your customers? Whether they know it or not, your customers may be your best Marketing Consultants. Encourage them to be honest with you about what they...