Graphic Design

From logo design to annual reports and everything in between.

Video Production

Communicate and connect through professional video production. 

About Us

Learn the who, what and why behind Spectrum Marketing Group. 

Insights

Gain industry insights through recent posts and articles on our blog. 

Web Design

Custom WordPress development to meet your needs, goals and budget. 

Brand Development

Connect all the pieces and develop a memorable brand experience. 

Portfolio

Don’t just take our word for it, view some of our past projects. 

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Contact Us

Reach out and connect. Drop us a line through our contact page. 

Bring a 3 Year-Old to Work

Bring a 3 Year-Old to Work

Perspective.  We all need to either gain some or find a new one. If you think you know your business.  If you think you’ve learned everything you can possibly learn.  If you think there is no other way to do what you do – bring a 3 year-old to work with...
Marketing – It’s Good Medicine!

Marketing – It’s Good Medicine!

Marketing and medicine, are regarded as practices.  Both engage in diagnosis.  And, both prescribe remedies for ailments. Both require that those seeking a remedial cure must have trust in the professional, their judgment and their opinions. Sometimes a bitter pill is...
What a Business Wants is…

What a Business Wants is…

Not always what it needs! Some businesses rely on marketing.  Others believe it’s a waste of time and money. And then, there are those who use marketing as if it were a light switch.  They flip on the marketing when business is slow and flip it off when business...
Goober Peas: We’re Not Talkin’ Peanuts!

Goober Peas: We’re Not Talkin’ Peanuts!

Goobers, more specifically goober peas, are what Southerners call peanuts.  The word has its roots in Africa and came with the slaves to the South. The Four Ps – Product, Price, Place and Promotion – are a standard in Marketing 101 classes.  They represent...
Oxymoron: Organization

Oxymoron: Organization

An oxymoron is a contradiction in terms.  You know, jumbo shrimp or artificial grass? With this in mind let’s take a look at the word organization.  By definition it is a body of people with a particular purpose.  Most businesses are referred to at one time or...