The Role of Color in Marketing

I recently came across this great info graphic on the role of color in marketing from wwwblurbrain.com and just had to share. When starting with a new business or a business looking to rebrand itself, it always starts with colors. Colors can be so important when it comes to who the target market is going to be and the feelings and emotions behind the brand you are wishing to convey. Check it out…

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G.F.M. is G.F.Y.

Win-Win.  Everybody loves to toss that term around.  But is win-win really always mutually beneficial?  It’s all a matter of perspective.

What is your P.O.V. (Point of View) on what a win-win situation is?  Think about it.  There are two columns in basic bookkeeping.  Income and Expenses.

Someone’s income is another’s expense.  A credit for you is a debit for the other guy.  The deal maker is really all about solving a problem.

What is the problem costing you?  How much are you willing to pay to fix it or make it go away?  A purchase is an exchange of one value for another.

The point is this: When a product or service is sold, its purchase represents a solution.  When you solve a customer’s problem, it is generally through the sale of something.  Remember: Nothing happens until something is sold.

Do your products or services represent G.F.M. is G. F. Y.?  Are you or your business perceived as representing valued, quality and trustworthy solutions?

Are you confident that G.F.M. (Good For Me) really is G. F. Y. (Good For You)?  Does your brand and image represent something that is always mutually beneficial to your customers and prospects?  Try looking at it without the rose colored glasses or, from another P.O.V. or angle.  Does it alter your perception or the reality?

Let us know – call us – let’s talk about it.  There’s no cost or obligation for the first meeting!

Really – it’s good for you AND it’s good for us, too.

 

 

 

Bring a 3 Year-Old to Work

Perspective.  We all need to either gain some or find a new one.

If you think you know your business.  If you think you’ve learned everything you can possibly learn.  If you think there is no other way to do what you do – bring a 3 year-old to work with you.

Why?  That’s correct!  What’s correct?  Why.  Why is what the 3 year-old will ask every time you attempt to explain what you (mommy, daddy, grandpa…) do at work.  They may also ask you a million questions that all start with: Why…

Yes, from the mouths of babes.  Their questions will floor you, rattle you and make you babble like a brook in your attempt to craft an answer they’ll understand.

Why do you sell what you sell?  Why do you do what you do?  Why do those people work for you?  Why do you charge so much?  In rummaging your brain for an answer, you may ask yourself, why indeed?

The blockbuster movie Big starred Tom Hanks.  Tom plays Josh Baskin who was a child magically transformed into an adult because he wished he was big.   Josh works at a toy company.  He is thrown into the workaday world of adults yet maintains his young boy personality.

He speaks his mind about the new toy concept presentation, “I don’t get it.”  His nemesis, Paul who pitched the concept is outraged.  Everyone else is stunned.  Susan the love interest in the movie responds to Paul’s sputtering, “All he said was he didn’t get it.”

It’s not about a child’s immaturity or inexperience.  It’s about our honesty and authenticity.  Why do you or your company do what you do?  Do you or the people who work for you or, whom you work for “get it”?

Authenticity is more than an existentialist term.  It describes the true personality, spirit, or character of an individual, an organization or a product or service.  Are you, your organization, product or service authentic?

Why?  Do you get it?  Perspective is reality.  Call us to find out how we can help you find and answer the whys.

 

 

 

 

 

 

Marketing – It’s Good Medicine!

Marketing and medicine, are regarded as practices.  Both engage in diagnosis.  And, both prescribe remedies for ailments.

Both require that those seeking a remedial cure must have trust in the professional, their judgment and their opinions. Sometimes a bitter pill is offered to swallow.  Marketing and Medicine are best practiced with preventive maintenance in mind.

The problem in practicing either of these professions comes down to “patient” perceptions about symptoms and causes.  The human body is organized into systems; respiratory, cardiac, endocrine and so on.

Businesses too, have systems and are generally divided into labor and management.  There are specific departments depending on the size of the organization which may include; Sales/Marketing, Financial/Accounting and, Research and Development, as well as, Human Resources and Operations/Production.

A business patient exhibiting symptoms of poor heath needs to be checked out to determine what is causing the reaction.  Symptoms after all are reactions.  They usually boil down to anyone of the five major functional elements of the organization: Product, Price, Place, Promotion or People.

Each of these elements is integrated into the others.  Disinterested People make bad Products.  Uninformed People make bad Price decisions.  Bad locations and poor housekeeping make for a bad Place of business.  Bad or, a lack of, or no Promotion at all does not attract those other People – customers!

If the best way to fight a cold is as soon as you get the sniffles, then the best time to ward off business problems is at the sign of even the smallest complaint from your staff or customers.  Call us today for a checkup – it won’t hurt a bit because an ounce of prevention is worth a pound of cure!

What a Business Wants is…

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Not always what it needs!

Some businesses rely on marketing.  Others believe it’s a waste of time and money.

And then, there are those who use marketing as if it were a light switch.  They flip on the marketing when business is slow and flip it off when business is good.

Most business owners go looking for good, professional and experienced marketing support.  However, some of them, after they’ve found a good source, provider or consultant insist that the marketing folks they hired do only what they want done.

The problem is, that what they think they want may not be what they really need.  From our point of view, trust is the most important aspect of a client relationship.

Trust…

Being a business owner or manager is never easy and it’s been especially true since the current economic downturn that began back in 2006. Whether a business isn’t doing as well as it should or, it’s not where it was projected to be, whatever is causing the problem must always be correctly identified.

It’s easier to solve a real versus a supposed or imagined problem.  The first step to the solution is correctly identifying what’s causing the problem.

The second step, is to admit that what has been identified is the problem.  And there, in many cases, is the greatest impediment for many business owners – especially in family businesses.

Sometimes it’s a family member.  How do you deal with that?  Threats to a business are either internal or external.  The internal problems are supposed to be controllable.

But, they can sometimes be the most uncontrollable because they involve emotional attachments to family, friends or, vendor relationships.  Oftentimes, they are at the core of the problem.

A business needs sales to survive and thrive.  Sales are solutions.  And, sales can’t be made without money, urgency, need or, the desire to solve the problem.

We can always give you what you want.  But, at the end of the day, we know we can be more successful for you if you allow us to provide you with what you need.

To do that, we need your trust.  It’s both what we want and what our clients need – let’s talk about it!

Goober Peas: We’re Not Talkin’ Peanuts!

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Three PeanutsGoobers, more specifically goober peas, are what Southerners call peanuts.  The word has its roots in Africa and came with the slaves to the South.

The Four Ps – Product, Price, Place and Promotion – are a standard in Marketing 101 classes.  They represent very basic marketing elements.  They comprise the classic marketing mix.

Playing with this concept is more serious than just having fun.  Why?  It all represents some serious peanuts: your money.  Take a good look at your business.  What is your key product?  The answer may not be that simple.

Product

Take this perspective for a minute.  McDonald’s doesn’t sell hamburgers – it sells quick convenience.  Products represent solutions to problems.  So, what is your key product?

Prices

How about your prices?  Do they represent more than the value of your product which the consumer is willing to exchange for their time and money?

Your pricing also positions you in the consumer’s mind and in the marketplace at large.  Are you perceived as the low-ball, expensive or great value source?  Your product has to offer a solution to consumers at a price, or value exchange greater than the product’s actual value.

Place

Place is the third P.  It represents wherever you do business; in a bricks and mortar location or on the internet.  What’s the atmosphere like at your place of business?

Does the atmosphere or ambiance reflect the true nature of the product?  Does it support the price tags on the products?  Is it on par with the perceived value your customers have of your entire organization?

Promotion

The last P represents promotion.  Promotion is defined as active encouragement.  Does your advertising actively encourage sales?

Don’t go it alone or feel like a goober because someone is treating your marketing and advertising budget as if it were peanuts – call us today