Radio is still the least intrusive medium and the most portable – there’s one in every car! Yeah, sure, social media is portable but can be intrusive if you let it be.
There’s an old story that the pictures on radio are better because it employs the art of the Theater of the Mind. We primarily write and produce three types of radio commercials at three different price levels.
The simplest and least expensive is the Announcement Style radio spot or, commercial. It features a single announcer script with a music track and basic sound effects. This style of spot is great for sales, events or announcements of any type.
Our middle and still budget-friendly radio commercial is the Narrative Style. The spot is written as a first-person story for a single narrator and up to two radio actor parts. It also includes a music track and basic sound effects and is effective in creating an audio image or, signature of your business.
The third package is a scenic style script that features up to three radio acting parts in a classic story setting (a science lab for example) with archetypical characters (a mad scientist) and a single opening and closing announcer.
It is still an affordable choice and includes a music track and basic sound effects. It offers you an opportunity to create a commercial that involves the listener in a mini-drama or comedy while featuring your product or service.
You’re still the one…
Radio advertising is still a valid choice to promote your business, product or service. Nine out of ten people still listen to radio on a daily basis especially during the morning and evening “drive times” and nearly one out of four listeners access their favorite radio station or program on the internet.
There is, however, a lot more to advertising on radio than producing a great spot and correctly placing it within one or several day parts, in specific programs or adjacent (before or after) to popular programming that is more costly to advertise on.
Radio is the original, non-intrusive social media if correctly produced and programmed. Talk to us about your radio advertising needs today!