by Spectrum Marketing Group | Aug 7, 2012 | Blog
So many businesses get tired of chasing new clients. They get frustrated with advertising campaigns and their lack of ROI or lack of ability to track ROI. It is amazing how many businesses devote so much energy to outbound marketing but invest very little time in...
by Spectrum Marketing Group | Aug 7, 2012 | Blog
With the economy showing very little signs of recovering any time soon, many people are reducing their frequency of eating out. This means that restaurants will have to work harder than ever to bring in enough customers to stay in business. Here are some ideas to help...
by Spectrum Marketing Group | Aug 7, 2012 | Blog
Planning your Marketing Budget Here are a few tips to establishing a marketing budget and key things to consider when planning your marketing strategy for the upcoming year. One of the first things we need to know when taking on a new client is what is the budget....
by Spectrum Marketing Group | Aug 4, 2012 | Blog
So you have a website, but is your website doing you more harm than good? A lot of our clients come to us for help on driving more prospects to their website. Problem is I am not always so sure they want to spend money to drive traffic to their website. First...
by Spectrum Marketing Group | Apr 4, 2012 | Blog
A lot of business owners and sales and marketing reps do not know how to quantify their branding efforts. Most evaluate their advertising spend in terms of total cost. However, the cost of a campaign is virtually irrelevant. What they should be considering is cost...
