Why outsource your marketing? There are several reason why companies and business owners choose to outsource their marketing efforts. Lets review a few reasons.
1. Employee cost and overhead. There are many costs associated with hiring and retaining employees to focus their time on marketing. You have their salary, workers comp, payroll taxes, health benefits or compliance, office space etc. When you hire a marketing agency you pay for the services and benefits of marketing, not our health care and taxes.
2. Time. Many business owners do not have the time to train and retain marketing professionals. Especially when ther is turnover, this can eat up a lot of a business owners time.
3. Expertise. It is difficult for a company, especially small to mid sized companies to recruit and maintain marketing experts. They will often leave you for the next highest paying employer (which also might be your competitor) or come to work for a marketing agency like ours.
4. A new perspective: Sometimes when you get caught up in the day to day operations you develop tunnel vision. This can happen with your employees as well. It often pays to have a fresh set of eyes focus on your business and turn up new ideas or approaches.
For many businesses it just makes more sense to outsource their marketing and advertising to an outside company because it frees up your time to focus on the business and increases your ROI.