Web Design Company MA

web design company maWeb design company MA

Spectrum Marketing Group is a multimedia marketing agency specializing in web design in MA. We don’t just build websites, we create online marketing solutions to meet your goals, needs and budget.

Content Management Systems

All of our websites are custom designed but come equipped with a content management system from WordPress. This means you avoid additional expenses by updating and making additions to your website by yourself. You can also maintain a news feed, calender of events, blog, videos, newsletter signup & so much more.

eCommerce

Need an eCommerce solution? No problem, our advanced programmers can help find and program the right eCommerce system for you. Turn your website into and income generator with professional design & the right software for your needs. Contact us to discuss your eCommerce needs.

Strategic Content Writing and Editing

Content is king because content creates traffic. If you have trouble coming up with compelling content for your website you can work with our professional copywriter. Through wordpress you can add new content to your site & blog regularly thus creating a long term SEO strategy. Need help?  You can have original relevant content posted to your blog on a regular basis.

Video for the Web

Bring your website to life! Give your customers information in a fast engaging manner with online videos. No experience with video production? Don’t worry, our video production team has been in the business for over 15 years. They can help guide you form concept and scriptwriting through taping, editing and delivery options.

Standard Operating Procedure

For every website that we design we will also register it with the search engines, verify it with the search engines, install google analytics, Gzip your files, create an xml site map, create initial meta tags and meta descriptions.

Here’s what our customers are saying…

“We love the website and we’ve gotten quite a bit of traffic from it. We actually have people call and tell us they prefer our site over our corporate website. You guys did an excellent job!” Adecco – Dartmouth, MA

Marketing & Advertising Terms Glossary

This page is designed to explain some of the marketing and advertising terms used on our website.

Search Engine Optmization (SEO)

Search engine optimization is the process of getting your website to appear on page one in the organic or natural links section of search engine results pages.

Search Engine Marketing (SEM)

Search engine marketing is the process of getting your website to appear in the sponsored links section of search engine results pages.

Organic Links / Natural Search Results

The section of search engine results pages in which websites are served up for free or naturally because of relevancy to the keyword query. Unpaid results.

Page Rank

Is the score a search engine like google gives to your page to help rank its relevence in relationship to its competition on a scale of one to ten.

Impression

An impression is when someone sees or hears your ad.

CPM or Cost Per Thousand Impressions

CPM or cost per thousand impressions is a metric to measure advertising value by dividing the total audience of a campaign by 1,000 then divide that by the total cost of the campaign to determine your cost per thousand impressions or CPM

Quality Score

Quality score is a metric used by google to determine the rankings of paid search results. There are many factors that determine the quality score but the most important are your ad bid, landing page relevance, historical click thru ratio and more.

Click Thru Ratio

Click thru ratio is the amount of clicks to your ads you received divided by the total amount of impressions.